Once upon a time, extortionists went after big companies like, you know, Travellers, or investment houses like Schwab. How times have changed. C|Net tells it all in the top of their article (Link):

A maker of popular role-playing games was forced to shut down its online store for four days after hackers pilfered e-mail addresses, user names and encrypted passwords.

These people could be anywhere in the world (and I can guess a few likely countries). Time to put the money you can’t afford to lose under a mattress, folks.