Virtual Worlds News relays word (Link) of some research conducted by Proximity Worldwide that’s worth discussing. Specifically, there are two parts reported by VWN that I want to mention (and because Proximity’s site is both slow to load and an interactive mess when it does, I’ll stick with what VWN was kind enough to relay); and then there’s a third somewhat separate response to their conclusions on which I wish to focus.
Identity Convergence
The first issue has to do with the multiple online persona that users create and how marketers should approach them. Continue reading