Those following virtual worlds have probably heard about recent “changes” to Linden Lab’s position in regards to how they – or supposedly their residents – will police Second Life to make it “safe, together” (Link). While I’ve been involved in the debates, there is a separate opinion I’ve formed regarding what’s occurred that I consider worth mentioning here: the less like the Internet Second Life becomes, the less reason there is for a company to stake a claim inside it.
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I’ve repeatedly said that the best, if not only, reason for a company to enter Second Life is to get a sense of what the future 3D internet might be like (reLink). Linden Lab’s dogged determination to maintain a relatively strict hands-off policy made Second Life an excellent sandbox for advertising experiments and brand marketing tests. Griefers and virtual grey goo attacks and a virtual weapons market {which includes this gem, the Insult Bot – reLink}, as well as residents who both claim to live inside the virtual world and seem to be obsessed beyond all reason with it (and anything/anyone associated with it), offer glimpses into the kinds of issues a company’s future online presence may encounter.
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