It’s just plain funny (in a sad way) reading entries by professionals just now getting a clue as to what’s happening in the world. Take for example Randall Rothenberg’s article on Ad Age, “Marketing Lessions From Digital Lifestyle Day – Creativity Has Never Been More Important” (Link – again, Ad Age requires free registration). In the article, Rothenberg claims to walk away with six … count ’em six … conclusions. Here is the CliffsNotes version:
1. “Because the native costs of crafting and distributing creative product are trending toward zero, anyone can be a creative. … blogs are merely the most visible manifestation of an explosion in creativity.” {No duh. Now let me introduce you to the RepRap crowd – Link}
2. “Individuals control their media.” {Gee, finally deduced that, huh? Maybe you should read my recent post on how one savvy individual decided to wrestle their content back – Link}
3. “Market mechanisms — basically, the engagement of peoples’ attention and their encouragement to subsequent action — will determine winners and losers.” {Why do you think Reputation is so critical??? You really should be reading my blog, Randall.}
4. “Mobile social networking is the next big thing. … mobile networking to facilitate large-scale, real-world multiplayer games, and for Plazes.com, which uses GPS and Wi-Fi triangulation to enable the pasting of virtual “sticky notes†on physical places.” (Link 1, Link 2, Link 3, Link 4, Link 5, Link 6, Link 7, Link 8, Link 9, …}
5. “The ‘long tail’ is making vast new forms of business possible.” {What a concept. Oh. Wait. Some of us have been blogging all about that: “Imagine now that I’m in the Long Tail, with a home fabrication unit and an eBay store.“}
6. “Mainstream media still count, even to the digi crowd.” {HUH? I guess Ad Age writers have to wonder where they fit in this brave new world. No doubt this item puts all the Ad Age clients at ease.}
I can only imagine what he walked in there with. It’s a good thing Ad Age doesn’t allow comments… for their sake.
