…Forest for the Trees

I have to confess to being a bit perplexed. It seems my “rocket launcher” example is getting some attention… but for mostly limited reasons it seems to me. Fab the videogame data to make toys? It goes well beyond that. If I only wanted to make a game model into a real object I’d rip the data straight from the game instead of hijacking the data as I did (and I’m pretty sure plenty of people have done this already). Truth is, the real objective behind that attempt was not achieved (the Quake model was merely a test). And the point behind that post wasn’t really fabbing.

At least one person got a big part of it… I hope the others did too but maybe just aren’t really discussing it.

World Wide Labor

Excellent article over on BusinessWeek online discussing product life-cycle management (PLM) software leader UGS. From the article:

Click an icon on any PC loaded with UGS software, and you’re ushered into a digital forum, with a three-dimensional workspace and folders of information along one side. Marketers can post ideas for new products. Engineers can design 3D prototypes. And manufacturers can lay out a new assembly line, complete with every piece of equipment necessary. Tens of thousands of people can participate on a single project from anywhere there’s a Web connection.

I noticed mention of Dassault (read more about their acquisition of ABAQUS here), but didn’t see mention of PTC which I’m aware has been into VR for a number of years and has apparently done well with their Windchill application. Have to wonder where something like Croquet fits into this secretive and proprietary world. Might it eventually be the Linux of PLM?

There’s Blood On The SLine

SLSalon virtual audience

Sometimes the bleeding edge gets a little bloody. Such was the case last night with Accelerating Change’s monthly virtual conference held inside Second Life, a commercially-run virtual world. This Future Salon meeting was only the second in what will be a continuing series, and as such it’s setting some precedents… at least within the Second Life simulation. For this meeting, two new services were being introduced/ tested/ attempted: VoIP within the Second Life world, and streaming video to the web from within the simulation.

Unfortunately there were problems and the event went into the kind of chaotic spiral one might expect with so many twitchy-finger avatars in one place. Due to those difficulties the first speaker, Clark Aldrich, was unable to properly present as the delays cut into his time (hopefully he’ll be back). It did finally get back on track in time for Dr. Julian Lombardi to give a pseudo-talk/Q&A on Croquet, the open-source cyberspace project (I owe that to both the circumstances and to people not doing their homework before asking questions easily answered by a quick review of the project website). However, Betsy Book finished off the event with a brief but interesting talk on virtual brands. I’ve been planning on writing a piece on the subject so the additional information was of particular interest (and I believe her talk will be available online in the near future).

The highlight of the night, however, might have been when the video stream first aired as my mother called to say she saw the video; after which I stood up so she could see “me”. What some of us think nothing of, the majority of people in the real world find almost beyond comprehension. Not so long ago, this would have been called witchcraft.

And The Billboards Begat More Billboards

Gamespot has a short piece on advertising in games. From the article:

Moreover, many firms resist in-game advertising because the formats and metrics are new to them. This is one reason, Madden noted, for the widespread use of in-game billboards: Ad agencies gravitate to this format because it mimics a medium they already know.

How I imagine the conversation:

Madison Avenue: Ummm, I don’t think we like game advertising.
Game Developer: We could stream your ads – on the fly – to this in-game billboard and get…
Madison Avenue: Billboard? You can make us a billboard?
Game Developer: You like billboards? Sure, we’ll make you a billboard.
Madison Avenue: And… uh… could we stream pictures of Paris Hilton to it?

Another line from the article:

He noted the game industry is now struggling with innovation…something he sees as a key strength of the advertising industry.

O-kay.

Is “Lost” An Alternate Reality Game?

Early on I was thinking that the premise behind the popular television show “Lost” was that the survivors were in Purgatory. I guess enough people came to that conclusion that the show’s creators openly discounted the theory. Since then I’ve been in a conspiracy-theorist frame of mind thinking that maybe they’ve been drugged enroute to the U.S. and some diabolical government agency has them hooked into a hyper-real virtual simulation to toy with their minds. Very “X-Files“. But then, after watching the season finale last night it hit me: maybe “Lost” is actually an ARG of some sort, or an MMORPG. It could really be nothing more than a documentary of a group of players engaged in a game not unlike Majestic.

Imagine if you, the viewer, stumbled upon a group of people on an island (or maybe a virtual island) acting out their “roles” (as these RL actors are doing), witnessed inexplicable events occur, and heard/saw things you couldn’t explain. Sure sounds like the viewer might be the uninformed outsider in an ARG/MMORPG game world. And the “Others” are perhaps NPC’s against which the actors/clan/team is competing. Heck, maybe the French lady is an NPC (non-player character).

If that’s not the explanation, I’ll be a little bummed because I can only imagine how most people might feel if they’re told something along the lines: “This show is about the future of online gaming and virtual worlds”. The word “mindbending” comes to mind now as it did in an earlier post of mine.