Let the (video)game sponsorship frenzy begin! From BW’s article “Pro Gaming Attracting Big Corporate Sponsors“:

PC hardware companies have been sponsoring Counter-Strike teams and individual pro gamers for over seven years, but more general youth-oriented brands and corporations have been slow to catch on to the phenomenon. In fact, last week’s announcement that Johnson & Johnson subsidiary McNeil Consumer & Specialty Pharmaceuticals (makers of Tylenol) was sponsoring pro CS team Ouch is believed to be the first of its kind.

I can’t help but think someone inside Johnson & Johnson has been working feverishly for years trying to convince a bunch of out-of-touch upper management types to do this. This news kinda makes my earlier post on CPL a little more interesting. Wonder if I can create something branded with a fake pain-reliever and let it go head-to-head with Tylenol. Or should that be headache-to-headache? It’s about time corporate America realized the importance of videogames in reaching a portion of their market, I just wonder if they also realize they’re now on a different playing field. Literally and figuratively. This could get interesting.